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Contrary to whispers suggesting that the era of wearing leggings as everyday pants has waned in the post-pandemic glow-up, P.E Nation is gearing up to reaffirm their stance on this comfy-chic trend. March 2024 will witness the activewear brand take center stage at the Melbourne Fashion Festival (MFF), gracing the Grand Showcase as the sole headliner in a program traditionally dominated by group shows.
Founded by Pip Edwards and Claire Tregoning in 2016, P.E Nation plans not only to showcase their latest designs but also to launch the next phase of their business, utilizing the coveted runway—a platform reportedly valued at up to $300,000. This marks a significant return for the brand, which, in 2018, secured the festival's National Designer Award for emerging talents when it was just shy of two years old.
Using terms like "evolution," "step change," and "reposition," Edwards remains tight-lipped about the specifics of the brand's future direction. However, the co-founder assures that March will be a moment of excitement and disruption, promising to make waves in the market once again. "We're ready to disrupt the market again in a way that hasn't been done before," declares Edwards.
Having initially entered the activewear scene when industry giants like Lululemon and Lorna Jane dominated, P.E Nation carved its niche with a streetwear-infused approach. Loud graphics, color-blocking, and typography set them apart in a landscape dominated by black and tried-and-tested formulas. Edwards emphasizes that while the runway will showcase fashion-forward styling, it will remain relatable and authentic, eschewing high fashion couture for the brand's signature blend of comfort and style.
As the Melbourne Fashion Festival approaches, Edwards hints at surprises on the runway but assures fans that the essence of P.E Nation, known for venturing into menswear, denim, and ski gear, will remain intact. A fashion spectacle awaits, promising a fusion of activewear practicality and runway flair.
As the Melbourne Fashion Festival eagerly awaits the arrival of March 2024, P.E Nation positions itself for a spectacular return to the spotlight. The activewear brand, known for revolutionizing the industry with its streetwear-infused approach, is set to take the Grand Showcase at Australia's premier consumer fashion event.
Pip Edwards, co-founder of P.E Nation, tantalizes with terms like "evolution," "step change," and "reposition," leaving the fashion world on the edge of its seat. The runway, a platform valued at up to $300,000, becomes the canvas for not only showcasing the latest designs but also launching the next chapter in the brand's journey.
The return to MFF marks a full-circle moment for P.E Nation, a brand that secured the National Designer Award in 2018 when it was a mere two years old. Edwards, cryptic about the specifics, promises disruption and excitement, pledging to once again reshape the market in a unique and unprecedented manner.
As the fashion-forward activewear brand prepares to grace the runway, enthusiasts can anticipate a fusion of comfort and style, as P.E Nation continues to defy conventions. The promise of surprises on the runway adds an air of anticipation, ensuring that the essence of the brand, known for its daring ventures into menswear, denim, and ski gear, remains intact.
March 2024 stands as a moment of resurgence, a testament to P.E Nation's ability to evolve while staying true to its roots. In the pulsating world of fashion, where trends ebb and flow, P.E Nation is poised to make waves once again, leaving an indelible mark on the landscape it helped redefine.