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Unlocking Savings: The Strategies Optus Customers Employ to Secure Substantial Discounts in the Aftermath of Service Outages

  • Business
  • Sunday, 19 November 2023 00:12

"Negotiating Power: Optus Customers Leverage Network Outage for Substantial Discounts"

In the aftermath of Optus's recent 16-hour network meltdown, customers discontented with the telecom giant's response are employing a newfound bargaining chip: the threat to leave. Despite Optus CEO Kelly Bayer Rosmarin asserting the company's reluctance to heavily discount or offer cash refunds, customers are successfully securing notable discounts on their mobile phone and internet plans.

A leaked audio recording from a private briefing revealed Rosmarin's stance that customers wouldn't prefer a cash refund equivalent to $1.60 each. However, the reality on the ground tells a different story. Eliot Hastie from Sydney exemplifies this trend, having secured a substantial 25% discount on his $39 monthly mobile plan with Optus, reducing it to $30 per month for a year, resulting in total savings of $108.

While Optus attempts to retain customers by offering various incentives, such as more than $100 in free data for mobile subscribers or 200GB for eligible postpaid customers, some customers remain unswayed. Negotiating discounts ranging from 17% to 25% off their monthly plans, they contend that the offered compensations, including the 200GB data allocation, fall short of addressing the inconvenience and losses incurred during the outage.

Eliot Hastie, unimpressed by Optus's initial compensation offer, stated, "I think it’s disgraceful that that was their offer. Some people lost business, lost money, lost the chance to say goodbye to their loved ones, and then to only get 200GB as compensation is a joke and it’s disrespectful."

As customers flex their negotiating muscles, Optus finds itself under scrutiny, navigating the delicate balance between customer retention and addressing the fallout from the recent network disruption. The trend of securing discounts through customer negotiations signals a shift in the power dynamic, emphasizing the importance of customer satisfaction and the repercussions service providers face when falling short of expectations.

In conclusion, the aftermath of Optus's 16-hour network meltdown has underscored a shift in the dynamics of customer-provider relationships, with dissatisfied customers leveraging the outage to secure substantial discounts on their plans. Despite Optus's initial reluctance to heavily discount or provide cash refunds, customers like Eliot Hastie from Sydney are successfully negotiating significant reductions, highlighting the newfound bargaining power wielded by those dissatisfied with the compensation offered.

As customers voice their discontent over the impact of the outage, including lost business and missed opportunities, Optus faces a delicate balance between retaining its customer base and addressing the fallout from the service disruption. The trend of securing discounts ranging from 17% to 25% off monthly plans signals a growing demand for meaningful compensation that aligns with the perceived severity of the inconvenience faced by users.

Optus CEO Kelly Bayer Rosmarin's assertion that customers don't desire cash refunds equivalent to $1.60 each contrasts with the tangible evidence of customers seeking more substantial redress. The successful negotiation of discounts by customers emphasizes the significance of addressing customer grievances promptly and meaningfully to maintain trust and loyalty.

Ultimately, as customers continue to exercise their newfound negotiating power, service providers must recalibrate their response strategies to not only rectify service disruptions promptly but also to offer compensation that aligns with the genuine impact on users. The aftermath of the outage serves as a stark reminder of the pivotal role customer satisfaction plays in the telecommunications industry, where a disgruntled user base can wield considerable influence in shaping the trajectory of a company's reputation and success.